Research In Action

Research In Action

Improving Our Digital Platforms
February 7, 2023

At the end of 2022, we asked our blog readers to complete a survey to better understand what topics they would like to learn more about from the Center for Injury Research and Prevention (CIRP) and the Center for Violence Prevention (CVP). We thank the many of you who responded and are excited to share what we have learned, as well as some of the steps we plan to take moving forward.

Child Injury Prevention Content

During the 6-week survey period, we received 114 responses. The majority of respondents selected research and healthcare (providers, staff support, and administration) as their professional sectors. Other represented fields included education, advocacy, government, and industry. 

The top five child injury prevention areas of interest were:

  • Child passenger safety
  • Distracted driving
  • Anxiety/depression
  • Gun violence
  • Teen driving

Other frequently cited topics of interest included: bike/pedestrian safety, suicide prevention, trauma-informed care, traumatic stress, and bullying. 

When survey responders were asked about what communication element(s) they would like to see more of from CIRP and CVP, the vast majority endorsed the use of graphics (>80%), links to external resources, and information in a video form.

Informing A Communication Strategy

In the past few years, we expanded our digital platforms to include Twitter, LinkedIn, and Facebook. Interestingly, based on the survey responses, the most popular digital platform to learn about child injury prevention in general was eNewsletters, followed by Facebook.

About a third of survey responders follow CIRP's LinkedIn account, and a quarter follow CIRP's Facebook account. However, a significant proportion of respondents did not follow any of CIRP or CVP's social media channels.  

Our most familiar CIRP/CVP programs were the Center for Child Injury Prevention Studies (CChIPS) and the Minds Matter Concussion Program.

The least familiar programs were:

Steps for the Future

The responses affirmed our continued dedication to inform and communicate the latest child injury prevention research findings and best practices. We will consider potential strategies to include high quality graphics as part of our communications, as well as plan for improved promotion of our various digital channels to enhance our communication with you. We are grateful for your input!