Center for Injury Research and Prevention

Outreach & Advocacy Training

Our communicators conduct high-quality Outreach & Advocacy activities that advance the Center's science and adhere to high standards for evidence-based and evidence-informed dissemination of public health messages. We deploy digital communications strategies, educational tool development, and legislative advocacy to help translate our research recommendations into real world solutions. These activities are geared to those who can deliver our messages (e.g., news media, policymakers, medical professionals, and advocates), as well as directly to families.

Students who are selected for the digital communications internship in Philadelphia become an integral part of the Outreach & Advocacy team and may participate in projects relating to teen driver safety, youth violence prevention, child passenger safety, emotional recovery from injury, and concussion management. The digital communications internship offers candidates a unique opportunity to begin to develop the following skills:

  • translating research into actionable messages to prevent child injury
  • promoting health and safety topics using research-based messages and strategies 
  • promoting child and youth injury prevention through social media channels 
  • developing and managing web content
  • engaging stakeholders through enhanced network development

Student Responsibilities for the Outreach & Advocacy Digital Communications Internship:

  • attend weekly Outreach & Advocacy Core meetings
  • implement strategies to enhance CIRP’s digital footprint that may include increasing subscriptions to the Research in Action Blog RSS feed, increasing inbound links, updating Google AdWords campaigns, and developing multimedia tools (infographics, video)

  • update content on CIRP’s websites using content management systems running on Drupal and Code Igniter platforms

  • translate research promotion messages into tweets, Facebook posts, eBlasts, and web content 

  • implement promotion activities, such as Twitter Chats, Webinars, and multimedia press releases as needed

  • research for strategic planning and database development to promote issue-related programs

  • monitor and produce reports on CIRP’s digital footprint using Google Analytics, Hootesuite, MailChimp, Feedburner, YouTube Analytics, and Google WebMaster Tools

Necessary Qualifications for the Outreach & Advocacy Digital Communications Internship:

  • Students must be enrolled in or have completed an undergraduate or graduate training program
  • Typical majors include Public Relations; English; Business Administration; Marketing; Communications; Journalism; and Health Education
  • Though not required, prior experience with any of the following is valued: MS Office Suite (Word, Excel, Access); professional use of social media (Twitter, Facebook, LinkedIn, blogging); web content development; web monitoring and analytics tools; writing for the web; and adolescent health promotion or youth marketing

Contact Carol Murray, MSS, MLSP, training manager, for more information on CIRP’s Outreach & Advocacy Training Program.