Linda Fleisher, PhD, MPH

Linda Fleisher CIRP@CHOP
Senior Scientist

Linda Fleisher, PhD, MPH has over 30 years of experience in health education, health communications, public health program evaluation, and the development and evaluation of innovative health interventions, including web-enabled interventions. In 2013, she joined the Center for Injury Research and Prevention (CIRP) at The Children's Hospital of Philadelphia (CHOP) to lead its Digital Health Initiative. In recent years as a CIRP Scholar, Dr. Fleisher has focused much of her programmatic and research efforts on Digital Health --  from design, user testing, and usability to implementation and evaluation. She has contributed to a number of web and mobile health research studies and beginning in 2016, serves as a co-leader of CHOP's new mHealth Research Affinity Group, alongside Drs. Nadia Dowshen and Lisa Schwartz. Dr. Fleisher's research has bridged the fields of Health Communications and Public Health, with an emphasis on consumer informatics, health disparities, health education/communication interventions, and community-participatory and dissemination research.

Dr. Fleisher was formerly Director and Principal Investigator of the National Cancer Institute’s Cancer Information Service serving a tri-state area providing information to the public and providing technical assistance to regional, state and local organizations to enhance cancer prevention and detection. In addition, she was the founder of the Resource Education Center at Fox Chase, a technology-based education service for patients, which includes an instant messaging program. During her tenure at Fox Chase, she received a George Bennett Dissertation Fellowship from the Foundation for Informed Medical Decision-Making to conduct one of the first research studies to examine patterns of use of a web-enabled intervention to assist men with early stage prostate cancer in treatment decision.  

During her career she has developed numerous health education materials and resources and co-authored a number of health communication tools and numerous publications on various health communications topics and projects. She has directed a number of successful programs and research projects focusing on tailoring health communications materials to underserved audiences and on the use of formative evaluation and community participation in developing cancer-related programs. Dr. Fleisher has a particular interest in health literacy and informed consent. She has developed a number of easy reading materials, co-authored the Practical Guide to Informed Consent, and directed a Pfizer-funded project to train health care organizations to better understand the health literacy needs of their patients.

Dr. Fleisher is widely published in cancer prevention, health disparities, and health communications, and serves as an associate editor for Translational and Behavioral Medicine. She is currently a reviewer of Cancer Epidemiology, Biomarker, and Prevention, the Journal of the Medical Internet Research, and the Journal of Health Communication, among others. She has been an invited speaker and scientific presenter for events such as the mHealth Summit, the International Cancer Education Conference and the American Public Health Association  Annual Meeting. Dr. Fleisher is an Associate Research Professor at Fox Chase Cancer Center and a member of the adjunct faculty at the Jefferson College of Population Health and the University of Pennsylvania. She is also a Senior Fellow at the University of Pennsylvania Wharton School’s Leonard Davis Institute of Health Economics, and an Adjunct Fellow at the University of Pennsylvania’s Center for Public Health Initiatives. She received her MPH and PhD from Temple University.

Read about Dr. Fleisher's research projects with the Digital Health Initiative at CIRP@CHOP.

Read an interview with Dr. Fleisher in the Research in Action blog.

Research Interests

Digital Health interventions & evaluation; implementation and dissemination of evidence-based public health programs; health disparities; partnership development; community-engaged research

Projects

Digital Health Initiative, Chair's Initiative: Integrating Apps in Pediatric Practice (iApp), Teen Outreach Evaluation for Driving Safety