Exploring the potential of Web 2.0 to address health disparities.

TitleExploring the potential of Web 2.0 to address health disparities.
Publication TypeJournal Article
Year of Publication2011
AuthorsM Gibbons C, Fleisher L, Slamon RE, Bass S, Kandadai V, J Beck R
JournalJ Health Commun
Volume16 Suppl 1
Pagination77-89
Date Published2011
ISSN1087-0415
KeywordsHealth Promotion, Health Status Disparities, Humans, Social Media
Abstract

This article addresses use of the Internet and Web 2.0 technologies by racial and ethnic minorities and explores the potential opportunities and challenges in leveraging Web 2.0 approaches to impact health disparities. These opportunities and challenges include developing approaches and methods to (a) identify strategies for integrating social media into health promotion interventions focused on major health-related issues that affect members of medically underserved groups; (b) amalgamate techniques to leverage and connect social-media technologies to other evidence-informed online resources; (c) integrate health communication best practices, including addressing health literacy issues; (d) capitalize on social networking to enhance access and communication with health care providers; and (e) advance current efforts and ongoing expansion of research participation by individuals from underserved communities.

DOI10.1080/10810730.2011.596916
Alternate JournalJ Health Commun
PubMed ID21843097