Community-delivered health campaigns

Reaching the Remaining 35 Percent of Sub-optimally Restrained Children

June 13, 2013
One in three U.S. children ages 4 through 7 years are still not riding in a child restraint system when they are passengers in motor vehicles, according to the 2011 National Survey on Use of Booster Seats. To better protect these children, we developed and evaluated Boosting Restraint Norms, a community-led social marketing campaign that emerged from a multi-phase line of research conducted at CIRP.
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